orientation


orientation
orientation o‧ri‧en‧ta‧tion [ˌɔːriənˈteɪʆn, ˌɒ- ǁ ˌɔː-] noun
1. [countable, uncountable] MARKETING the type of activity or thing that a business or organization gives most attention to:

• The company needs to develop a stronger orientation towards marketing its products.

• He was unhappy with the commercial orientation of the organization.

ˌmarket orienˈtation also ˌmarketing orienˈtation [uncountable] MARKETING
when a business concentrates on designing and selling products that satisfy customer needs in order to be profitable:

• Organizations which have a market orientation need to respond quickly to changes in the way people live and work.

ˌproduct orienˈtation [uncountable] MARKETING
when a business bases its ability to make profits on the high technical quality of its products, rather than on customer needs
ˌsales orienˈtation [uncountable] MARKETING
when a business bases its ability to make profits on using powerful selling techniques to persuade people to buy its products, rather than on customer needs
2. [uncountable] HUMAN RESOURCES a period of time during which people who have just joined a company or organization are trained or given information:

• All new employees attend a number of orientation sessions.

* * *

orientation UK US /ˌɔːrienˈteɪʃən/ noun [C or U]
the type of interests, activities, or aims that an organization, business, or project has, or the act of giving attention to a particular thing: »

The development of a consistent culture of customer orientation throughout the organization is crucial for survival.

»

The company has adopted a new eco-friendly orientation.

orientation to/towards sth »

He stressed the company's orientation towards the needs of the market.

HR the particular beliefs, opinions, or ways of behaving that a person has: »

The Act requires that people should be employed without regard to their political or sexual orientation.

HR training or preparation for a new job or activity: »

The job starts tomorrow with a full week of orientation.

»

You will be given an orientation before your project starts.

See also MARKETING ORIENTATION(Cf. marketing orientation), MARKET ORIENTATION(Cf. ↑market orientation), PRODUCT ORIENTATION(Cf. ↑product orientation), SALES ORIENTATION(Cf. ↑sales orientation)

Financial and business terms. 2012.

Look at other dictionaries:

  • orientation — [ ɔrjɑ̃tasjɔ̃ ] n. f. • 1834; de orienter 1 ♦ Détermination des points cardinaux d un lieu, et par ext. de l endroit où l on se trouve. Avoir le sens de l orientation. Table d orientation. Physiol. Capacité de tout individu de se situer dans le… …   Encyclopédie Universelle

  • Orientation — may refer to: Orientation (mental), a function of the mind Orientation (film), a 1996 short film produced by the Church of Scientology Orientation of churches is the architectural feature of facing ( orienting ), churches towards the east (Latin …   Wikipedia

  • Orientation (EP) — Orientation EP by Sonata Arctica Released August 22, 2001 …   Wikipedia

  • Orientation — O ri*en*ta tion, n. [Cf. F. orientation.] [1913 Webster] 1. The act or process of orientating; determination of the points of the compass, or the east point, in taking bearings. [1913 Webster] 2. The tendency of a revolving body, when suspended… …   The Collaborative International Dictionary of English

  • Orientation (EP) — Orientation EP de Sonata Arctica Publicación 22 de agosto de 2001 Grabación 2001, Tico Tico Studios Género(s) Power metal Discográfica …   Wikipedia Español

  • orientation — [ôr΄ē en tā′shən, ōr΄ē en tā′shən] n. 1. an orienting or being oriented 2. a) position with relation to the points of the compass b) the planning of church architecture so that the altar is in the east end 3. familiarization with and adaptation… …   English World dictionary

  • orientation — orientation. См. ориентация. (Источник: «Англо русский толковый словарь генетических терминов». Арефьев В.А., Лисовенко Л.А., Москва: Изд во ВНИРО, 1995 г.) …   Молекулярная биология и генетика. Толковый словарь.

  • Orientation — Orientation. См. Ориентация. (Источник: «Металлы и сплавы. Справочник.» Под редакцией Ю.П. Солнцева; НПО Профессионал , НПО Мир и семья ; Санкт Петербург, 2003 г.) …   Словарь металлургических терминов

  • orientation — index guidance, perspective, standpoint Burton s Legal Thesaurus. William C. Burton. 2006 …   Law dictionary

  • orientation — 1839, originally arrangement of a building, etc., to face east or any other specified direction, noun of action from ORIENT (Cf. orient) (v.). Sense of the action of determining one s bearings is from 1868 …   Etymology dictionary


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